TikTok is introducing a updated setting that enables them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the service revealed that it now features in excess of 1 thousand million content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global launch. This development coincides with a surge in content created by AI, fueled by emerging video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding channels on a popular video site primarily display clips produced artificially. A large amount of this output is considered low-quality AI content, a term for inferior, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users like content created using AI tools, from computer-generated images to educational videos, and we want to provide users the power to see more or less of that, based on their own likes,” commented a platform representative.
AI on the Platform
The platform announced that there are presently 1.3bn videos on its network tagged as made with AI. Collectively, in excess of 100 m media items are added to the service every day, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Members will be capable of reduce or increase the amount of AI content they watch by opening the topic control setting in the platform and selecting “AI-generated content”. Additional categories that are already be controlled under the tool include news, clothing, aesthetics, and dance.
Platform Guidelines
Its policies require creators to identify “realistic” AI-generated content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any realistic artificial content that is not labeled can be removed under its terms of service.
Additionally, the app will from now on add an artificially created tag to content produced via its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is designed to deter users from seeking to evade the labeling process.
Educational Initiatives
TikTok is also launching a $2 million awareness program for experts and institutions to produce educational content about ethical AI use. This program will support educational bodies focused on educating programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, amid controversy over intentions to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is set to cut 439 jobs in its user protection department in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A company official stated that people-led review would remain essential, but automated tools can shield workers by filtering out the most harmful content ahead of it is viewed by humans. The platform announced a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
